Hare's Garden
Ecommerce · Subscriptions
A website you willlove
We build the websites behind your favouriteflorists
Petal designs and builds beautiful flower-shop websites, ecommerce, local SEO and a checkout that actually sells, while you do the arranging. We only take on a handful of florists at a time, so yours gets our full attention.
The independent florists we've built for
- Hare's Garden
- Mabel's
- Mayflower
- Flower Club
- Dandelion Boutique
- Puuurrrfect Flowers
Our work
Petals we've grown
Independent flower shops we've taken from idea to live, selling and built start-to-finish by us.
Mabel's
Brand · Web Design
Mayflower
Ecommerce · Subscriptions
Flower Club
Subscriptions · Same-day
Dandelion Boutique
Brand · Editorial Design
Puuurrrfect Flowers
Brand · Custom Illustration
Why Petal
Your flower shop deserves a website that works as hard asyou do
No clunky builders. No agency jargon. With Petal it's simple, beautiful, fast and built to turn visitors into orders.
What you get
Services tailored to your shop
Website
A beautiful, fast flower-shop site: products, delivery dates, subscriptions and an Apple/Google Pay checkout. Custom design, artwork, hosting and a free domain, all built by us.
Build my site
Lead conversion
We obsess over the journey from first click to confirmed order, product pages that tempt, a checkout customers actually finish, and gentle nudges that turn browsers into bouquets.
Convert moreMigration
On Wix, Shopify or an ageing site? We move your products, content and search ranking over to Petal with zero downtime. You keep arranging, we handle the heavy lifting.
Move my shopSEO/GEO strategy
We get you found in local Google searches and in AI answers like ChatGPT and Google's AI Overviews, so you show up first when someone nearby needs flowers.
Get foundHow it works
How we grow your shop
- 01
Discovery
We learn your shop, your area and your busiest seasons, then map the orders and enquiries your site should be capturing.
- 02
Design & copy
Our designers and writers craft a site that looks like your brand and speaks to your customers, artwork and words included.
- 03
Build & launch
We build the shop, wire up payments and delivery, optimise for local search, and put it live on your own domain with free SSL.
- 04
Grow & support
After launch we keep tuning, add seasonal products and stay one message away. Your shop keeps blooming, you keep arranging.
Kind words
What our florists say
“I used to be the shop, taking every order by phone. Now the site sells while I arrange the flowers, and my regulars just come back on their own.”
Hannah
Hare's Garden
“It finally feels like walking into my shop. People message me saying the site made them a bit emotional, which is exactly what I was after.”
Mabel
Mabel's
“My flowers were always seasonal and grower-direct, the old site just never said so. Now the season leads the whole page and people finally get what makes us different before they even scroll.”
Elise
Mayflower
“I wanted people coming back, not buying once and vanishing. The club and the 2pm cut-off did exactly that, orders just tick over now without me chasing anyone.”
Danny
Flower Club
“For the first time my website looks like my flowers, considered, a little bit different, and properly mine. People tell me it feels like a boutique now, not just another shop.”
Noor
Dandelion Boutique
“It finally looks like walking into my shop, cats and all. People message me just to say the website made them smile, which is exactly what I wanted.”
Robin
Puuurrrfect Flowers
The FAQ?!
Everything you might wonder before you bloom online. Still curious? Just ask us.
Nope. You run the flower shop, we handle the tech. We design, build, write and launch the whole thing, then hand you a dashboard so simple you'll update it between deliveries.
Ready to make your flower shop bloom online?
Book a free consultation and we'll map the searches, enquiries and orders your current site is leaving on the table.