Flower Club
Subscriptions · Same-day
A website you will love
Florist websites that turn browsers intobouquets
Petal designs and builds beautiful flower-shop websites, ecommerce, local SEO and a checkout that actually sells, while you do the arranging. Built bespoke around your shop, never a template.
The independent florists we've built for
- Flower Club
- Mayflower
- Mabel's
- Dandelion Boutique
- Puuurrrfect Flowers
- Hare's Garden
Sound familiar?
Where flower shops lose orders
Most lost sales aren't lost customers, they're people who wanted to buy and gave up at a hurdle. Here's where the petals usually drop.
A clunky, multi-step checkout
Five pages, a forced account, and a postcode field that argues. Every extra step is another moment for a busy customer to give up with a full basket.
No Apple or Google Pay
Most flower orders happen on a phone, often in a hurry. Make someone type out a card number and a chunk of them simply won't finish.
Photos that oversell the bouquet
The photo shows the deluxe, the customer orders the medium, and what lands on the doorstep looks nothing like the picture. Disappointed buyers don't come back, and they tell people.
Nowhere to capture weddings
Your biggest jobs need a conversation, not a 'Buy now'. With no enquiry form, couples planning their day quietly click away to a florist who made it easy.
A slow, sluggish site
Every extra second of loading peels off a few impatient browsers, and search engines notice too. Speed isn't vanity; it's orders.
No trust signals or reviews
A first-time buyer is trusting you with someone's anniversary. With no reviews or reassurance near the button, that leap of faith is one they often won't take.
The difference
Before, then withPetal
Same shop, same flowers, a journey that finally lets people buy 💐
Before
Orders slipping away
- ✕A five-step checkout that asks customers to make an account first.
- ✕Card details typed out by hand on a small phone screen.
- ✕Delivery dates buried somewhere on a separate page.
- ✕Wedding enquiries lost in a general contact form, or nowhere at all.
- ✕Pages that load slowly and quietly shed impatient browsers.
- ✕Reviews living on another site, far from the moment of decision.
With Petal
A journey that converts
- ✓A streamlined checkout most people finish in under a minute.
- ✓Apple Pay & Google Pay ready, so paying is a single tap.
- ✓Clear delivery dates shown right where the choice is made.
- ✓A dedicated enquiry form that turns couples into conversations.
- ✓Fast, light pages that keep people browsing the bouquets.
- ✓Trust signals and reviews sitting beside the buy button.
We talk in honest, plain terms, no invented percentages or magic-uplift promises. We make proven changes and watch what actually happens in your own figures.
Proof, not promises
Petals we've grown
Independent flower shops we've taken from idea to live, selling and built start-to-finish by us.
Mayflower
Ecommerce · Subscriptions
Mabel's
Brand · Web Design
Dandelion Boutique
Brand · Editorial Design
Puuurrrfect Flowers
Brand · Custom Illustration
Hare's Garden
Ecommerce · Subscriptions
How it works
How we grow your shop
- 01
Discovery
We learn your shop, your area and your busiest seasons, then map the orders and enquiries your site should be capturing.
- 02
Design
We mock up your home page and a product page, then go back and forth with you until the design is perfect and unmistakably yours.
- 03
Build & launch
We build the shop, wire up payments and delivery, optimise for local search, and put it live on your own domain, ready to take orders.
- 04
Grow & support
After launch we keep tuning, add seasonal products and stay one message away. Your shop keeps blooming, you keep arranging.
Kind words
What our florists say
“I wanted people coming back, not buying once and vanishing. The club and the 2pm cut-off did exactly that, orders just tick over now without me chasing anyone.”
Danny
Flower Club
“My flowers were always seasonal and grower-direct, the old site just never said so. Now the season leads the whole page and people finally get what makes us different before they even scroll.”
Elise
Mayflower
“It finally feels like walking into my shop. People message me saying the site made them a bit emotional, which is exactly what I was after.”
Mabel
Mabel's
“For the first time my website looks like my flowers, considered, a little bit different, and properly mine. People tell me it feels like a boutique now, not just another shop.”
Noor
Dandelion Boutique
“It finally looks like walking into my shop, cats and all. People message me just to say the website made them smile, which is exactly what I wanted.”
Robin
Puuurrrfect Flowers
“I used to be the shop, taking every order by phone. Now the site sells while I arrange the flowers, and my regulars just come back on their own.”
Hannah
Hare's Garden
Everything under one roof
Services tailored to your shop
The website is the flagship. The rest keeps it selling, and it all lives with one team.
Website
A beautiful, fast flower-shop site: products, delivery dates, subscriptions and an Apple/Google Pay checkout. Custom design, artwork, hosting and a free domain, all built by us.
Build my siteMigration
Moving from WordPress, Shopify or something else? We move your products, content and search ranking over to Petal with zero downtime. You keep arranging, we handle the heavy lifting.
Move my shopSEO/GEO strategy
We get you found in local Google searches and in AI answers like ChatGPT and Google's AI Overviews, so you show up first when someone nearby needs flowers.
Get foundThe FAQ?!
Everything you might wonder before you bloom online. Still curious? Just ask us.
Nope. You run the flower shop, we handle the tech. We design, build, write and launch the whole thing, then hand you a dashboard so simple you'll update it between deliveries.
Ready to make your flower shop bloom online?
Book a free consultation and we'll map the searches, enquiries and orders your shop is missing out on. Already online or starting from scratch, same call.