Mabel's

1The brief

Mabel's shop is full of character, all hand-tied bouquets and hand-written notes, but her old website was a stiff off-the-shelf template that looked like every other florist online. She wanted the site to feel like walking through her actual door, warm, romantic and a little tender, not a generic form with a basket bolted on.

2What we built

We built the whole brand and site around that feeling. One soft pink-to-peach gradient fills every page, the elegant Cormorant serif carries the tagline 'Flowers that feel like a love note', and her real voice leads with 'Grown, not flown. Tied by hand in the studio and at your door by dinner, with a hand-written note.' Same-day local delivery sits right up front, a Subscriptions tab lets regulars set up standing orders, and an Our Story page gives the shop its proper backstory.

3The result

Now the website reads like Mabel's, not a template. Customers arrive already in the mood the shop is going for, the Subscriptions tab has turned occasional buyers into regulars on a standing order, and the hand-written notes plus that same-day promise mean more of her flowers land as little surprises on someone's doorstep by dinner.