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🌷 Our work

Independent florists, blooming online

We only take on a handful of florists at a time, so every shop gets our full attention. Here's the work, the challenge each one came to us with, what we built, and how the day-to-day looks now. 🌸

Featured case study

From phone orders to online shop

How we took Hare's Garden from scribbled receipts to a florist shop that sells on its own.

Hare's Garden website

Hare's Garden

Ecommerce Β· Subscriptions

Hannah was taking every order by phone and message, scribbling delivery dates on the back of receipts between arrangements.

We built her a full florist shop with delivery dates, postcode checks and a checkout that customers actually finish, plus a weekly subscription so the regulars reorder on their own.

Now she takes orders online while she's at the bench, and there's steady income arriving between the big holidays without her lifting the phone.

β€œI finally have a website that sells while I'm in the workshop arranging. Orders just come in on their own now.”
Hannah Β· Hare's Garden

What we did

  • Online shop
  • Delivery dates
  • Subscriptions
  • Apple & Google Pay
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More of our work

Every shop, a different brief

Branding, local SEO, weddings, checkout, content, each florist came with their own challenge, and left with a shop that fits it.

Sox & Stem website

Sox & Stem

Brand & Web Design

Marco's old site was a tired template that looked nothing like the playful studio his customers loved walking into.

Our designers built custom artwork, hero imagery and a brand that carries through every page, words included.

Customers keep telling him how lovely the site is, and the whole thing finally feels like his shop rather than someone else's.

What we did

  • Brand identity
  • Custom artwork
  • Copywriting
  • Responsive build
View project β†’
The Stag Florist website

The Stag Florist

Local SEO Β· Delivery

When someone nearby searched for same-day flowers, The Stag was nowhere to be found and the orders were going to the big chains.

We researched the exact searches their neighbours type, then built local pages and a clear delivery area around them.

Now they're ranking on the first page for their town, and the same-day orders land with them instead of a faceless national.

What we did

  • Local SEO
  • Town landing pages
  • Delivery areas
  • Google profile
View project β†’
Butterfly Botanicals website

Butterfly Botanicals

Weddings & Events

Sofia's wedding work was her proudest, but it was buried at the bottom of a busy shop page where couples never saw it.

We gave events its own gallery, a simple enquiry form and pages written to speak to couples planning their day.

Now wedding enquiries come in every week, and she can talk to the right couples without chasing leads.

What we did

  • Weddings page
  • Enquiry form
  • Gallery
  • Events copy
View project β†’
Bloom & Stem website

Bloom & Stem

Checkout Optimisation

Tom had the traffic and the bouquets, but too many baskets were abandoned at a clunky, confusing checkout.

We rebuilt the flow end to end, fewer steps, clear delivery dates, and Apple Pay & Google Pay on by default.

It's a checkout customers actually finish now, and he updates products from his phone between deliveries.

What we did

  • Checkout rebuild
  • Express pay
  • Delivery dates
  • Simple dashboard
View project β†’
Wild Posy Co. website

Wild Posy Co.

Content & SEO

Priya's shop was lovely but invisible, none of the seasonal searches her customers made led back to her.

We built out helpful content and optimised her pages around the flowers and occasions people actually look for.

Now she shows up for the searches that matter, and the phone rings for weddings and big occasions throughout the year.

What we did

  • SEO content
  • Seasonal pages
  • On-page optimisation
  • Blog setup
View project β†’
How we work

A small studio, your full attention

Kind words from the florists behind the shops above πŸ’

β€œI finally have a website that sells while I'm in the workshop arranging. Orders just come in on their own now.”

Hannah

Hare's Garden

β€œThey just got it. The artwork, the words, the whole vibe felt like my shop. Customers keep saying how lovely the site is.”

Marco

Sox & Stem

β€œWe rank top of Google for our town now. The phone rings for weddings every single week.”

Priya

Wild Posy Co.

Want results like these?

Tell us about your shop and we'll map the orders, enquiries and local searches your current site is leaving on the table, no jargon, no pressure.