🌷 Our work

Independent florists, blooming online

Six shops, six completely different builds. Have a nose around the palettes, the type and the little design decisions that make each one feel like its florist, not a template. 🌸

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The builds

Every shop, its own personality

No two florists get the same site. Each build starts from the shop itself, its colours, its voice, its customers, and the details below show the thinking.

Hare's Garden

Ecommerce · Subscriptions

One proper shop that sells while Hannah works.

Palette

Type

AaRomantic serif headlines over blush pink

1
The watercolour hare
Hannah's hare mascot greets you on the hero, bouquet in paw, so the shop feels hers from the first second.
2
Same-day before you scroll
The hero copy sells same-day delivery straight away, because that is the search that brings people in.
3
Badged best sellers
Top products wear a little badge in the grid, so the good stuff gets seen without anyone digging.

Read the full story →Visit the live site

Mabel's

Brand · Web Design

A neighbourhood florist that finally feels like her shop.

Palette

Type

AaSoft rounded sans with one pink italic word

1
One unbroken gradient
A single pink-to-peach wash runs the entire site with no hard section edges, so it reads as one warm room.
2
The love-note voice
"Grown, not flown. At your door by dinner, with a hand-written note." The copy is the brand.
3
Proof on the doorstep
A floating "2,100+ happy doorsteps" pill sits right on the hero photo, quiet social proof where eyes land.

Read the full story →Visit the live site

Mayflower

Ecommerce · Subscriptions

A seasonal florist that finally leads with the season.

Palette

Type

AaEditorial serif with letterspaced caps

1
The rotating edit
The homepage leads with whatever is in bloom, "The Peony Edit" today, swapped out as the season turns.
2
A quiet promise row
Grower-direct, same-day, subscriptions and gift notes sit in one calm strip under the hero, no shouting.
3
Understated on purpose
Spaced small caps and a big serif keep it grown-up, the restraint is what makes it feel premium.

Read the full story →Visit the live site

Flower Club

Subscriptions · Same-day

A flower club built for repeat orders and urgency.

Palette

Type

AaHeavy grotesk built for urgency

1
The 2pm ticker
"Order by 2pm for same day delivery" runs across the very top of every page, a deadline you can act on.
2
Urgency in the hero
"Fresh Stems Just Landed. Save up to 40% This Week." does the selling before you touch the nav.
3
Two doors in
Shop All Flowers or Shop The Flower Market, two buttons and nothing else to think about.

Read the full story →Visit the live site

Dandelion Boutique

Brand · Editorial Design

A florist studio that finally looks the part.

Palette

Type

AaFine serif with gallery spacing

1
Postcode first
A delivery checker sits right on the hero, answering the first question every customer has: can you get to me?
2
The quiet wordmark
"Dandelion." with BOUTIQUE set small beneath, the restraint of a gallery, not a garage forecourt.
3
Plan-ahead touches
Order by 1pm, schedule up to 45 days out. Premium feel, but genuinely easy to buy from.

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Puuurrrfect Flowers

Brand · Custom Illustration

A florist site that finally acts like the cats run it.

Palette

Type

AaChunky rounded type, friendly not fussy

1
The navbar cat
A cheeky cat peeks over the nav with its tail dangling below the bar. Nobody forgets this website.
2
In-character everywhere
Even the delivery banner stays in voice: "Free local delivery over £40, the cats insist."
3
Custom cat artwork
Every illustration was drawn for this site, right down to the pastel paw prints between sections.

Read the full story →Visit the live site

How we work

A small studio, your full attention

Kind words from the florists behind the shops above 💐

Want a shop with this much thought?

Tell us about your shop and we'll map the orders, enquiries and local searches your current site is leaving on the table, no jargon, no pressure.

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