Six shops, six completely different builds. Have a nose around the palettes, the type and the little design decisions that make each one feel like its florist, not a template. 🌸
No two florists get the same site. Each build starts from the shop itself, its colours, its voice, its customers, and the details below show the thinking.
Subscriptions · Same-day
A flower club built for repeat orders and urgency.
Palette
Type
The 2pm ticker
"Order by 2pm for same day delivery" runs across the very top of every page, a deadline you can act on.
Urgency in the hero
"Fresh Stems Just Landed. Save up to 40% This Week." does the selling before you touch the nav.
Two doors in
Shop All Flowers or Shop The Flower Market, two buttons and nothing else to think about.
Ecommerce · Subscriptions
A seasonal florist that finally leads with the season.
Palette
Type
The rotating edit
The homepage leads with whatever is in bloom, "The Peony Edit" today, swapped out as the season turns.
A quiet promise row
Grower-direct, same-day, subscriptions and gift notes sit in one calm strip under the hero, no shouting.
Understated on purpose
Spaced small caps and a big serif keep it grown-up, the restraint is what makes it feel premium.
Brand · Web Design
A neighbourhood florist that finally feels like her shop.
Palette
Type
One unbroken gradient
A single pink-to-peach wash runs the entire site with no hard section edges, so it reads as one warm room.
The love-note voice
"Grown, not flown. At your door by dinner, with a hand-written note." The copy is the brand.
Proof on the doorstep
A floating "2,100+ happy doorsteps" pill sits right on the hero photo, quiet social proof where eyes land.
Brand · Editorial Design
A florist studio that finally looks the part.
Palette
Type
Postcode first
A delivery checker sits right on the hero, answering the first question every customer has: can you get to me?
The quiet wordmark
"Dandelion." with BOUTIQUE set small beneath, the restraint of a gallery, not a garage forecourt.
Plan-ahead touches
Order by 1pm, schedule up to 45 days out. Premium feel, but genuinely easy to buy from.
Brand · Custom Illustration
A florist site that finally acts like the cats run it.
Palette
Type
The navbar cat
A cheeky cat peeks over the nav with its tail dangling below the bar. Nobody forgets this website.
In-character everywhere
Even the delivery banner stays in voice: "Free local delivery over £40, the cats insist."
Custom cat artwork
Every illustration was drawn for this site, right down to the pastel paw prints between sections.
Ecommerce · Subscriptions
One proper shop that sells while Hannah works.
Palette
Type
The watercolour hare
Hannah's hare mascot greets you on the hero, bouquet in paw, so the shop feels hers from the first second.
Same-day before you scroll
The hero copy sells same-day delivery straight away, because that is the search that brings people in.
Badged best sellers
Top products wear a little badge in the grid, so the good stuff gets seen without anyone digging.
Kind words from the florists behind the shops above 💐
“My flowers were always seasonal and grower-direct, the old site just never said so. Now the season leads the whole page and people finally get what makes us different before they even scroll.”
Elise
Mayflower
“It finally feels like walking into my shop. People message me saying the site made them a bit emotional, which is exactly what I was after.”
Mabel
Mabel's
“For the first time my website looks like my flowers, considered, a little bit different, and properly mine. People tell me it feels like a boutique now, not just another shop.”
Noor
Dandelion Boutique
Tell us about your shop and we'll map the orders, enquiries and local searches your shop is missing out on, whether you're online already or not. No jargon, no pressure.
