Flower Club

1The brief

Danny was selling lovely flowers, but almost every order was a one-off. Someone would buy once for a birthday, then disappear for a year. He wanted two things the old setup could not give him: steady, repeatable income instead of scattered single buys, and a way to turn last-minute browsers into buyers before they wandered off. The idea was a proper club, join, get fresh stems regularly, with same-day delivery for the panic gifts.

2What we built

We built Flower Club as a bold, sales-led shop in strong red and black. A running 'Order by 2pm for same day delivery' banner sits at the very top of every page, and the hero leads with fresh-stem, save-this-week messaging so the urgency hits straight away. Shoppers land on two clear buttons, Shop All Flowers and Shop The Flower Market, with letterbox flowers and full bouquets both a tap away, plus a members feel that nudges one-off buyers towards joining the club.

3The result

Now the site does the selling that Danny used to do by hand. The same-day cut-off gives people a real reason to order today rather than think about it, and the club side means customers come back on a rhythm instead of vanishing after one bunch. Repeat orders tick over in the background, last-minute gift buyers convert instead of clicking away, and the shop finally reads like the fast, modern flower club Danny always pictured.