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Checkout Optimisation

Bloom & Stem

A checkout customers actually finish.

Bloom & Stem website

1The brief

Tom had the traffic and the bouquets, but too many baskets were abandoned at a clunky, confusing checkout.

2What we built

We rebuilt the flow end to end, fewer steps, clear delivery dates, and Apple Pay & Google Pay on by default.

3The result

It's a checkout customers actually finish now, and he updates products from his phone between deliveries.

Want a shop like Bloom & Stem's?

Tell us about your flower shop and we'll map out exactly what yours could do. No jargon, no pressure.