You've done the hard part, beautiful flowers and people who want them. We make sure those visitors don't slip away at the last step. Petal tunes the whole journey from first click to confirmed order, so more of your browsers become buyers. 🌸
Most lost sales aren't lost customers, they're people who wanted to buy and gave up at a hurdle. Here's where the petals usually drop.
Five pages, a forced account, and a postcode field that argues. Every extra step is another moment for a busy customer to give up with a full basket.
Most flower orders happen on a phone, often in a hurry. Make someone type out a card number and a chunk of them simply won't finish.
Tiny photos, no sense of size, and delivery details hidden away. If a customer can't tell when the bouquet arrives, they hesitate, and hesitation loses the sale.
Your biggest jobs need a conversation, not a 'Buy now'. With no enquiry form, couples planning their day quietly click away to a florist who made it easy.
Every extra second of loading peels off a few impatient browsers, and search engines notice too. Speed isn't vanity; it's orders.
A first-time buyer is trusting you with someone's anniversary. With no reviews or reassurance near the button, that leap of faith is one they often won't take.
We work through the path a customer takes and smooth every bump along the way, small, sensible changes that add up to more finished orders.
We collapse the journey to the fewest possible steps, guest checkout, clear delivery dates and no needless fields, so finishing an order feels effortless.
Apple Pay and Google Pay sit right where they're needed, so a customer can confirm with a fingerprint instead of fishing out their card.
Generous photography, a real sense of size, honest delivery info and gentle add-ons, pages written to help someone say yes to the bouquet.
A simple form and event pages that speak to couples and planners, so your most valuable jobs land neatly in your inbox.
We trim image weight, tidy the code and make pages load fast on mobile, so people stick around long enough to fall for the flowers.
Kind words, delivery promises and reassurance sit right beside the button, the quiet nudge a first-time buyer needs to commit.
Lead conversion pairs beautifully with a fresh website, a tidy migration from your old platform, or a longer-term SEO strategy to bring more browsers in to begin with.
Your biggest money rarely arrives as an instant online order. Weddings, funerals, corporate and event work start as a quiet enquiry, a couple wondering if you're free for their date. Capture those leads well and you book far more of them. Miss them and your most valuable jobs slip away to the next florist.
See the booking widget in the corner of this site? That is not a third-party bolt-on, it is ours, and we build the very same booking and enquiry system into every florist site we make. Your couples book a consultation, you capture their phone number, and your wedding, funeral and event work stops slipping away to a quicker florist.
Name, email, event date, type of occasion and a note on the style and budget. You open each enquiry already knowing the day, the brief and where to start.
We make the phone field count, because weddings are won on a warm call, not a form reply. You get the number you need to ring back and gently close.
Couples pick a slot that suits them and pop it straight in your diary. No back-and-forth emails, just a consultation booked while they're keen.
Every enquiry pings to your inbox and phone the moment it lands, so a high-value couple is never left waiting while a quicker florist replies.
Pages and forms written to speak to couples, planners and businesses, so your funeral, corporate and event work feels welcome, not squeezed into a shop checkout.
Each lead arrives neatly laid out with everything in one place, so following up is quick and nothing slips through the cracks on a busy week.
We weave this into your wider lead conversion, the same care that turns a browser into a buyer turns a curious couple into a booked client. Want to see it in a real shop? See our work.
Same shop, same flowers, a journey that finally lets people buy 💐
Before
With Petal
We talk in honest, plain terms, no invented percentages or magic-uplift promises. We make proven changes and watch what actually happens in your own figures.
We rebuilt the checkout for Bloom & Stem from end to end, the clearest example of this work in the wild.
Checkout Optimisation
Plenty of traffic and lovely bouquets, but too many baskets abandoned at a clunky checkout. We rebuilt the flow, fewer steps, clear delivery dates and express pay by default, into one customers actually finish.
Read the case study →The honest answers florists ask us before we start tuning. Still wondering something? Just ask us.
Almost never. Most of the wins live in the last few steps before someone pays, the product page, the basket and the checkout. We tune what you already have, and only suggest a bigger change when the numbers genuinely call for it.
No. We're a small studio and we'd rather be honest than flashy. We won't promise you a magic uplift or wave invented stats around. We make sensible, proven changes, clearer pages, express pay and fewer steps, and we watch what actually happens in your own analytics.
Apple Pay and Google Pay let a customer confirm an order with their fingerprint or face instead of typing out card and address details. For someone ordering flowers on their phone in a hurry, that's the difference between a finished order and an abandoned basket. We turn it on by default.
Yes, and it's one of the easiest orders shops leave on the table. We add a simple enquiry form and event pages written to speak to couples and planners, so the bigger jobs land in your inbox instead of slipping away.
Everything you need to follow up and close. The form gathers the couple's name, phone number, email, event date, type of occasion and a note on the style and budget, and it can let them book a consultation slot too. We make a point of capturing the phone number, because weddings and big events are won on a warm call, not a quick reply. Each lead pings to your inbox the moment it lands, laid out neatly, so you can ring back while they're still keen.
It genuinely helps. Every extra second of loading quietly loses a few impatient browsers, especially on mobile. We trim image weight, tidy the code and make pages feel instant, so people stick around long enough to fall for a bouquet.
Book a free consultation. We'll look at your current site together, point out exactly where orders are slipping away, and tell you honestly whether a tune-up or a fresh build makes more sense. No jargon, no pressure.
Tell us about your shop and we'll map exactly where browsers are slipping away, then turn that leak into bouquets. No jargon, no pressure.
