Top 5 mistakes florists make online
The five little leaks that quietly send customers away, and the simple fixes that plug them.
Read →🌷 Free resources
Grow your flower shop, on thehouse
Honest, practical guides and free templates from the studio behind a handful of independent florist shops. No fluff, no gatekeeping, just the stuff we wish every florist knew. 🌸
The guides
Florist guides worth reading
Short, practical reads on selling flowers online, from photos and SEO to checkouts and subscriptions.
Optimise your shop for local SEO
How to show up when someone nearby searches for flowers today, without the jargon or guesswork.
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Taking gorgeous photos for your shop
Lighting, backdrops and a quick planning routine so your bouquets look as lovely on screen as on the bench.
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What makes a great checkout
The handful of details that turn a browsing customer into a confident, completed order.
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High-converting florist website secrets
The trust signals, layout and copy that quietly nudge visitors from looking to buying.
Read →Enable subscription management
Set up recurring bouquets so steady income keeps watering your shop between the big holidays.
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Free tools & templates
Handy bits to make it easier
A few free downloads we're putting together for florists. Want one early? Drop us a line and we'll send it over. 💐
PDF checklist
Florist website checklist
A printable run-through of everything a flower-shop site needs before it goes live, pages, delivery rules, payments and the trust details that close sales.
Request it →Planner
Seasonal content calendar
A year of bloom-by-bloom prompts, Valentine's, Mother's Day, weddings, Christmas, so you always know what to post and when to promote it.
Request it →Worksheet
Pricing-your-bouquets worksheet
A gentle worksheet to cost stems, time and delivery, so your prices cover your work and still feel fair to your customers.
Request it →Illustrative, these freebies are on the way. Ask us for an early copy.
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A friendly note now and then with new guides, seasonal ideas and the occasional template. No spam, ever, and unsubscribe any time.
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Ready to build the shop itself?
The guides are the warm-up. When you want the real thing, a flower shop that sells while you arrange, we'd love to build it with you.